Sending SMS to many customers at one time using web based SMS sending facility is called bulk SMS. It is also known by the following popular names: SMS marketing, bulk text messaging, business SMS or SMS alerts. It is used by eCommerce webstores, brick and mortar shops, banks, schools for promoting their business as well as broadcasting messages in a personal and brief way. Campaign strategies like sale offers, flash sales, promotional coupons, discounts, order confirmations, tips and tricks, reminders, due dates, expiry dates, special days like birthdays, seasonal greetings, brand loyalty point etc. The usages of bulk sms are endless and so are the marketing possibilities through this medium.